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NetForm International, founded in 1997, is an
award-winning, innovative enterprise software company that licenses its
capabilities in B2B and B2C environments. The company is a leader in
this area, building on over twenty-five years of research and consulting
experience.
NetForm maps and measures social capital in a business enterprise.
NetForm’s novel approach says more about how to monetize trust and less
about monitoring email traffic. NetForm has developed easy-to-implement
net-native business solutions that map, analyze and measure knowledge
networks. From this diagnostic, a firm’s performance may be
prognosticated. For the first time, firms have a direct and accountable
measure of their ROI in terms of human and social capital. It’s not just
the training and skills that go into developing a person; it’s how
that person is strategically connected in networks and placed in a work
environment.
How do we do it? NetForm identifies the critical carriers of
knowledge, the DNA of culture, by identifying and diagnosing the
cultural genome of an organization.
Since the newly quantified asset is intellectual, not traditional
capital, what are the inherent liabilities and risks? As in
any utility there are risks inherent in structure: degradation,
infiltration and corruption. NetForm can identify potential risks to a
firm’s valuable intellectual asset. Conceivably this new form of
risk metrics could be used to insure and protect against loss or
disease through effective gene splicing before acquired organizational
immune deficiencies have a chance to spread and cause real damage. The
value-add of reducing risk for effective and efficient transmission of
knowledge within single, multiple or merged cultures is the true
management of tacit knowledge.
Since the asset is intellectual, what are the benefits? Social
capital has been the missing link in the performance equation that only
valued human capital (skills, talents and experience) as measured
hierarchically. The very nature of traditional performance
measures is limited and only half-right. Now by adding together the
social and human capital measures, the intellectual capital of any firm
can be asserted, assessed and quantified. NetForm takes the uncertainty
out of managerial practice by making these “intangible” assets tangible
and the management of them and their associated risks a reality. |
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